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Experience
FALL 2020-SPRING 2021
STRIKE MAGAZINE
Social Media Coordinator
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Overhauled Instagram content strategy to prioritize highlight team-produced content, developed and executed various Instagram campaigns including a Giveaway collaboration with A24 Films and Ari Aster's film Midsommar, bi-weekly Spotify playlists, IGTV series, interactive Instagram Stories, and Halloween and Go Vote campaigns.
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Developed and executed two promotional "launch week" campaigns in preparation for magazine issue release, including giveaways and magazine teasers.
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Collaborate with graphic design team to create infographics for Instagram posts, Instagram stories, and Spotify playlist covers.
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Assign Brand Ambassadors content to promote Instagram and blog articles.
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Achieved a 10.26% engagement rate and 26% organic follower growth over two semesters.
SPRING 2019
FREELANCE DIGITAL MARKETING
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Unlitter: sustainablity nonprofit, used Instagram to promote events and raise funds
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Bricks Bar: campus bar, used social media including Instagram and Snapchat to increase traffic
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Social media strategy development, including branded profile setup and management, monthly content templates, Instagram giveaways, custom Snapchat filters, and social media analytics.
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Digital marketing asset development, product and event photography, event promotion, social media content creation and curation, and executive headshots.
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Foundational brand development (ie: logos, font selection, color pallets), competitor analyses, Google Business setup, and trademarking
FALL 2017-SPRING 2019
THE GAINESVILLE SUN
Photojournalist Intern
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Photograph several local events per week and catalogue them using Photo Mechanic journalism software.
SUMMER 2018 - SUMMER 2021
SALESSTREAMLINER -- B2B SAAS
Digital Marketing Intern
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Participated in 2018 Flash Starts Cleveland Accelerator Program.
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Digital marketing strategy development, including SEO, PPC and competitor research and analysis using Google Analytics and SEMRush.
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Developed branded graphics and blog posts for company blog and LinkedIn
VISION | STRATEGY | CONTENT DEVELOPMENT | EXECUTION | ANALYTICS
FALL 2018-SPRING 2020
STRIKE MAGAZINE
Women's Content Director
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Developed and executed 4-6 creative photoshoots per semester for print magazine.
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Managed and collaborated with other directors and assistants to develop theme, styling, beauty, location, and logistics, and directed models and photographers at each shoot.
Photographer
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Photographed several shoots, including studio portrait photography and outdoor sets. Professional retouch using Adobe Photoshop and Lightroom.
SUMMER 2019
NAOMI WHITTEL BRANDS
Digital Marketing Intern
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Managed 3 Instagrams for parent company.
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Conducted competitor analyses and revamped Instagram strategy to prioritize brand awareness and discovery with on-brand, algorithm conscious content.
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Developed Instagram content calendars and executed various content campaigns, including giveaways and interactive Instagram Stories to drive profile engagement (increased over 200% in 5 months) and website sessions (increased over 600% in 5 months).
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Revamped Instagram advertising strategy to more efficiently reach target audience using Facebook Ad Campaign Manager within same monthly budget (increased ad efficiency by 8000% in 3 months).
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Used Google Analytics and social media management software, Iconosquare, to set goals and track KPIs, including website sessions and conversions from Instagram.
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Photoshoot development, product photography, professional retouching using Adobe Photoshop and Lightroom, and infographic creation using Adobe Photoshop and Spark.
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Consulted other digital marketing teams and brand team to keep consistency in brand image and message across all platforms.
SEO, PPC, CRO, ANALYSIS & OPTIMIZATION
CAMPAIGN DEVELOPMENT
FACEBOOK AND INSTAGRAM ADS
SOCIAL MEDIA MANAGEMENT
ADOBE PHOTOSHOP AND LIGHTROOM
PRODUCT AND FASHION PHOTOGRAPHY
CERTIFICATIONS
GOOGLE DIGITAL ANALYTICS CERTIFICATION. NIELSON AUDIENCE ANALYTICS CERTIFICATION. HOOTSUITE SOCIAL MEDIA CERTIFICATION. MICROSOFT EXCEL.